Business plan

Sample Small Business Business Plan

KITCHEN GRABS

EXECUTIVE SUMMARY

The need for fast, easy, fuss-free and delicious meals continue. Kitchen Grabs, is a healthy alternative to fast meals.

PRODUCT AND SERVICE

Kitchen Grabs are pre-packed meals prepared daily made available in restaurants and online. The meal selection will vary per day designed by a dedicated nutritionist working with our passionate cooks to ensure that each meal approximates the dietary nutritional requirements of the average adult. The meals come in fixed sizes and portions, that is to say, no supersizing!

The meal selection will be made available online only on the previous day. Fresh ingredients go into each delectable dish. Upon posting, customers can pre-order for meals to be consumed the following day.

Kitchen Grabs’ restaurant, a chic and homey diner-style setup, charmingly sits on the corner of Delaney Ave. and 2nd East St., nestled in the ever-active business district of Houston. Walk-ins are welcome. Residents and workers from the surrounding buildings can order online (www.kitchengrabs.com) or through phone (4-KGRABS or 454-7227) and their meals will be delivered hot and surely delicious.

MARKET ANALYSIS

Business advisers say that the food industry is saturated and any new entrant faces huge obstacles. For us at Kitchen Grabs, these obstacles are giants – the established fast food chains and the vending machines. Yet we cower not. We sincerely believe in our meals. Further, we strongly believe that healthy and delicious meals will never run out of patrons. In fact, customer satisfaction concerns us way more.

Our target market are adults, male and female, from 16 years old and above, residing and/or working within a radius of 8 blocks from the restaurant. They are generally subject to rigorous activities (physical and mental) and need sustenance to properly perform their tasks. Their activities take up most of their waking hours, more like, working hours. A quick meal will always be a welcome help.

SALES AND MARKETING STRATEGY

Prior to the setup of the restaurant, Kitchen Grabs was an online cafeteria. We initially served the hungry workers of several companies in Houston’s business district and they wanted more. Whenever we participated in trade fairs, the top question was whether we have a ‘real’ store; a funny question but an incessant one eventually urging us to construct our first restaurant. We will continue to attend bazaars and trade fairs spreading the word on health and available options, particularly our meals. For the next year, we intend to harness social media further.

In the next coming month we shall be launching a new project: Toque Tours. Every week, our team will serve an international-inspired meal. Leading the project are Greek, Vietnamese and Mediterranean cuisines, touted as the world’s healthiest cuisines.

OPERATIONS AND MANAGEMENT

The company was founded by a brother and sister tandem, Neil and Collette Viola. She studied nutrition while he trained yuppie clients. His random advice requests turned into serious discussions on health, fitness, and the inconvenience of healthy options. These became the foundation of Kitchen Grabs. Four years later, the Viola siblings still discuss how to make choosing health easier, though this time with more minds involved. Part of the team now is Dr. Linda McKann a health and nutrition consultant, George Willis with sales and operations, and Millie Dawson in finance. There is also Mama Edna Viola for taste and overall quality testing.

FINANCE

Two years into operations, Kitchen Grabs has broken even. However, as expansion was necessitated particularly the construction of the restaurant, the company secured bank loans to augment revenue. As business continues to grow, the company will be needing additional delivery riders and equipment for better service in the amount of $25,000. Appendix A computes the return of investment given the projections. Business projections predict a larger demand, an exciting new chapter for the owners and staff alike.

Business plan

Writing a business plan is one of the most crucial elements of starting a business. However, it doesn't have to be the most frustrating. Here are 12 free business plan templates.

1. The Balance

The Balance business plan template is broken into sections such as executive summary, business overview, market analysis and competition, and sales and marketing plan. The Balance also offers a step-by-step guide to writing a business plan to go with the template. Each section can be copied into a Word, Excel or similar Office document.

2. Biz Kids

Teaching kids about money and business is easy at online portal Biz Kids. It offers a step-by-step guide to writing a business plan. The PDF document breaks down each section with brief questions and simple formulas to help users complete the one-page business plan template. Although the guide and plan cater to younger entrepreneurs, the resources cover all the basics and are suitable for any type of business.

3. Bplans

Bplans offers a free Word business plan template complete with instructions and a table of contents. It also offers many standard business plan sections such as executive summary, company summary, and products and services. Once you register, you can download the materials and choose from a wide variety of businesses in different industries. Whether your business is online, service-based or a food establishment, Bplans' Word business plan templates are comprehensive and great for beginners or new business owners.

Editor's note: If you're looking for information to help you with business plan services, use the questionnaire below to have our sister site provide you with information from a variety of vendors for free. 

4. FormSwift

FormSwift has a collection of over 500 document templates, including a business plan template. You can fill out the template with the help of a step-by-step guide and then export it into Word or a PDF for later use. You can sign up for a free trial and get all the benefits of a full membership, like creating an unlimited number of documents and electronically signing and allowing others to sign any document. Once the free trial ends, you will be automatically upgraded, but you can cancel your free trial at any time.

5. Law Depot

Law Depot's step-by-step business plan builder covers structure, product marketing, SWOT (strengths, weaknesses, opportunities, threats), operations and details specific to your business. The plan builder asks questions to make your business plan concise and comprehensive. Once the template is complete, you can download it and print.

6. My Own Business Institute

My Own Business Institute (MOBI) is part of Santa Clara University's Center for Innovation and Entrepreneurship. It offers a 15-section business plan template that includes the business profile, licenses and permits, and location, which are available for free download in Word as individual templates or as a larger all-in-one document. MOBI also covers topics associated with startups and running a business, such as employee management, e-commerce and how to handle problems.

7. New York StartUP!

This PDF business plan template from New York StartUP! was adapted from Rhonda Abrams' "Successful Business Plan" (The Planning Shop, 2010). Each section of this business plan template includes instructions for what type of information to enter, as well as chapter references so you can look up more details. In addition, the template includes a SWOT analysis and optional technology plan. This template is also used as the official business plan for the New York StartUP! 2017 Business Plan Competition.

8. Office Depot Business Resource Center

Office Depot's Business Resource Center contains free business plan samples for retailers, manufacturers and service providers. There are five total documents available, with two in rich text format (RTF) that is suitable for most word processing programs, and one file that requires Microsoft Word 6.0 or above. The other two files are Microsoft Excel spreadsheets that are compatible with Excel 4.0 and above.

9. The One-Page Business Plan Company

The One-Page Business Plan Company offers a single-page business plan for those who don't want to write an essay. The plan is separated into several sections, such as vision, mission, objectives, strategies and action plans. You can answer questions using keywords and short phrases. PDF samples of the template are available for download via Oprah.com.

10. PlanBuildr

PlanBuildr helps entrepreneurs create business plans that help raise capital and improve their strategy. Its simplified business plan template takes less than 10 minutes to complete. The website guides you step by step through all the different sections of a business plan, such as industry and funding. From there you can design your cover page and answer questions in categories including executive summary, customers, marketing and competition.

11. Rocket Lawyer

With Rocket Lawyer's business plan template, not only do you create a free business plan, but you also get the advantage of an attorney's advice to make sure your document is legally sound. The questionnaire-style template asks for key information about your business, such as founders, structure, marketing plans and financial projections. Your completed document is available for download as a Word document for free with a one-week trial subscription.

12. SCORE

SCORE is a small business resource website that aims to help entrepreneurs launch and grow small businesses across the United States. It offers a collection of business planning tools, including free Word business plan templates for startups and established businesses. Once you complete the template, you can then use it to meet with a SCORE mentor for expert business planning advice. It also offers financial templates for expenses, projections, etc., and they come with the same benefit of a SCORE mentor for expert finance advice.

Business plan

Part 1: Doing Your Homework

1.Analyze the potential markets for your business. Consider which segment of the local (and/or international) population will be seeking to use your products or services. This needs to be more than mere guesswork and involves doing accurate and intelligent research. You need to analyze secondary research collected by outside observers, as well as getting primary research that you collect yourself, with your own methods and observations. Consider the following areas of inquiry:

• Is there a viable market for the product or service you want to sell?
• How old are your potential customers?
• What do they do for a living?
• Is your product or service attractive to a particular ethnic or economic population?
• Will only wealthy people be able to afford it?
• Does your ideal customer live in a certain type of neighborhood or area?

2.Establish the size of your potential market. It's important to be as specific as possible in regard to your market and your product. If you want to start a soap business, for example, you may believe that every dirty body needs your product, but you can’t start with the entire world as your initial market. Even if you’ve developed such a universally needed item as soap, you need to identify a smaller, more targeted customer group first, such as children under eight who might like bubblegum scented bubble bath, or soap made for mechanics. From there, you can analyze demographic information more specifically:

• How many car mechanics are in need of soap in any given community?
• How many children in the United States are currently under the age of eight?
• How much soap will they use in a month or a year?
• How many other soap manufacturers already have a share of the market?
• How big are your potential competitors?

3.Identify your company’s initial needs. What will you require to get started? Whether you want to buy an existing company with 300 employees or start your own by adding an extra phone line to your home office desk, you need to make a list of the materials you’ll need. Some may be tangible, such as five hundred file folders and a large cabinet in which to store them all. Other requirements may be intangible, such as time to create a product design or to do market research on potential customers.

4.Prepare product samples. If you’re going to build a better mousetrap, you may have constructed a prototype out of used toothpaste tubes and bent paperclips at home, but you’ll need a sturdier, more attractive model to show potential investors. What exactly will your mousetrap look like? What materials will you need? Do you require money for research and development to improve on your original toothpaste tube and paper clip construction? Do you need to hire an engineer to draw up accurate manufacturing designs? Should you patent your invention? Will you need to investigate federal safety standards for mousetraps?

5.Research possible locations for your business. Call a real estate broker and look at actual retail spaces in the neighborhood where you’d like to open your restaurant. Make a chart of the most expensive and least expensive sites by location and square footage. Then estimate how much space you require and how much money you’ll need to allow for rent.

6.Determine your start-up cost. Make a list of all the tangible and intangible resources you need to get your business going. The total estimated price of all of these items will become your start-up cost whether you’re buying highly sophisticated computers or simply installing a new telephone line on your desk. If there’s any item in your estimates that seems unreasonably high, research other alternatives. But keep in mind that it’s better to include every element you truly need along with a reasonable estimate of the cost of each item, so you don’t run out of money or default on your loans. Be honest and conservative in your estimates, but also be optimistic.

• Don't aim for the best of everything at the beginning. You can forgo the expensive trimmings of an office of a more well-established company and stick to the basics at the beginning. Get what is affordable, works and is actually needed and don't buy frills.

7.Put yourself in the shoes of potential investors. Ask yourself, “If I were going to invest X amount of dollars into a concept or idea, or even a product, what would I want to know?” Gather as much helpful and credible information as you can. Depending on your product, you may need to search long and hard for relevant information.

• Don't lose heart if you discover some, or even all, of your ideas have been adequately covered by the market. Don't ignore this reality; instead, work with it. Can you still do a better job or provide a better widget than your competitors? In many cases, it's likely that you can provided you know the market well and how to add value in ways your competitors are not doing. In other cases, it may be a case of focusing more narrowly or more broadly than your competitors are doing.

8.Identify potential investors. Banks and other funding sources don’t lend money because people with interesting business ideas are nice. They follow specific guidelines, such as the Risk Management Association (R.M.A) database, which are designed to ensure that they will make money by investing in or lending to your business. Lenders will typically look to the company's Capital, Capacity, Collateral, Conditions, and Character or what is known as the 5C's of lending when underwriting a loan. You'll need to have covered all these bases well before seeking funding.

Yanko Design

With its generative-design, the Helyx Drone accelerates faster than a Tesla Roadster

Yanko Design

Mirroring the design process you’d see in a Formula 1 racecar, where aerodynamics, weight, and strength play incredibly key roles in the design process, Helyx is a drone that’s built for racing, and boasts of a unibody chassis that’s designed entirely using organic generative design. With a skeleton that feels almost animalistic, the Helyx quadcopter is incredibly light, weighing just 87.5 grams, and boasts of a max speed of a staggering 208km/h with an acceleration of 0-100km/h in 1.2 seconds. To put that into perspective, the Helyx Drone accelerates faster than the Tesla Roadster, which takes nearly 1.9 seconds to reach 100km/h. The top speed of 208km/h also makes the Helyx one of the fastest drones in the world.
While a lot of Helyx’s credit goes to the spectacular engineering, its generative design monocoque gives it a distinct advantage over most other drones. The Helyx’s body combines all aspects critical to drone design, with structural pillars, landing gears, bumpers, and load distribution built right into the drone’s singular skeleton. 3D printed using the HP Jet Fusion printer (probably out of carbon fiber), the drone was tested by FPV champion Guiseppe Renaldi in perhaps one of the most stunning, dizzyingly fast videos above.
Designers: Sigma Ingegneria, Tommaso Pardini & Andrea Rocchi.

Yanko Design

With its generative-design, the Helyx Drone accelerates faster than a Tesla Roadster

Yanko Design

Mirroring the design process you’d see in a Formula 1 racecar, where aerodynamics, weight, and strength play incredibly key roles in the design process, Helyx is a drone that’s built for racing, and boasts of a unibody chassis that’s designed entirely using organic generative design. With a skeleton that feels almost animalistic, the Helyx quadcopter is incredibly light, weighing just 87.5 grams, and boasts of a max speed of a staggering 208km/h with an acceleration of 0-100km/h in 1.2 seconds. To put that into perspective, the Helyx Drone accelerates faster than the Tesla Roadster, which takes nearly 1.9 seconds to reach 100km/h. The top speed of 208km/h also makes the Helyx one of the fastest drones in the world.
While a lot of Helyx’s credit goes to the spectacular engineering, its generative design monocoque gives it a distinct advantage over most other drones. The Helyx’s body combines all aspects critical to drone design, with structural pillars, landing gears, bumpers, and load distribution built right into the drone’s singular skeleton. 3D printed using the HP Jet Fusion printer (probably out of carbon fiber), the drone was tested by FPV champion Guiseppe Renaldi in perhaps one of the most stunning, dizzyingly fast videos above.
Designers: Sigma Ingegneria, Tommaso Pardini & Andrea Rocchi.